What is Google EAT and how it works?

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What is Google EAT  and how it works?

It is the measurement tool to help search engine to measure the page quality. If you have worked in the content marketing or SEO field, then you must be familiar with this concept. It is not easy task to rank on the first page of google. EAT stands for Expertise, Authority and Trustworthiness which motivate the creators for producing high content videos and also check and analyze whether content is valuable to end users who are accessing it.

It also teaches the low quantity content creators to produce the high quantity content. It affects Google SERP position. It focuses and emphasize on search quality evaluator guidelines of google which is more than 170 pages of documents. Due to growth of search engine, SEO job is more in demand. Keywords and links play great role in search engine result page.

Relevant backlinks are applied on the website page as per topic of the content. It is not part of the google algorithm. Human rating team are framed to check the searches of keywords by end users to first page of search engine and provide feedback and improvement ways to google engineers. Ranking of websites on first page must follow the google algorithm or not.

Due to dynamic world keeps on changing, google also changes the search engine optimization algorithm accordingly. EAT concept was launched in year 2012.
Medical result pages for healthcare were dropped in 2018 due to failure of EAT and following google search algorithm standards.



Expertise:

It is having knowledge and skill in particular area. In practical field, one should apply their expertise for bringing traffic to your website. One can ask yourself whether your content is really engaging audience and fulfill their requirements. It stands beyond the customer expectations.

Authority:

Your content should be praiseworthy among your competitors, peers and customers in your expertise domain in order to become authority due to high quality.

Trustworthiness:

  You should publish trustworthy information to your valuable readers and watchers in terms of contents and help to showcase positive testimonial of your client review on your landing page of the website. 
Negative feedback should be addressed immediately and try to convert into positive feedback. Negative review and bad review indicate the bad quality of content.




How Google EAT affects SEO?
Whenever you searched some keywords or group of words in google search box, it assures that relevant content should be matched with these keywords of high quality and reliable in nature. It is impacting content which is useful for generating huge ransom of money. If you are providing misinformation in your content will decrease your EAT ranking and possibly result into bad reputation of your brand value in business markets.
Content should be updated weekly,monthly,quarterly and yearly on the relevant topic for fresh in nature and updated as per world changing needs. Outdated content result in attaining not good rank in terms of SEO. If you are using social fan page and relevant social link page to share your content on it, it will drive your audience to watch your blog frequently. 
Please try to include about us page in your website or blog in brief for attending audience attention on it.
Please provide Facebook and LinkedIn profile ID and write certain description about you and your blog author. Do some research in user interest searches and try to make relevant content on it and will improve in search ranking. Please try to design website in trustworthy manner with brand logo of your clients or advertisement partners and review from other branded trust websites will gain trust among the customers. Build strong brand of your valuable content or product for business-to-business standards. Evolving of AI in order for creation of content process.


 

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